Today we announce the launch of our 2016 campaign, ‘We’re Wearin’ the World.™" Synonymous with the company’s signature line, our We’re Wearin' the World™ Collection, the campaign will allow individuals to express and share how they experience the world.
“Through ‘We’re Wearin’ the World™’ campaign, we will unite humanity by providing a forum for sharing the influences that shape and define our essence as people.”
—Founder and CEO Shamini Dhana
“As we travel through life, each of us embraces and imprints elements from our environments. From cultural experiences and places, to food, music, film to art—the impact of these cumulative experiences is as unique as our genetic code,” said Dhana.
Dhana Inc. values ethical and sustainable business practices and is committed to using clothing as a tool to better connect people and planet. This is Dhana’s first campaign of this kind and will continue through 2016. New themes will be introduced in subsequent years to engage consumers and organizations in conversations about how, through clothing, individuals can connect to the environment and to those who make the apparel—from the fiber to the finished product.
“Dhana is at the forefront of socially conscious fashion,” continued Dhana. “When it comes to any purchase, but in particular fashion apparel, we want consumers to get curious in every step of the process. Where was this made? Who made it? How was it made? These are the same questions we pursue with every decision we make.”
"And fashion is a daily reminder that we place on ourselves everyday a piece of clothing that has the potential to connect us with the hands and hearts that reflect people and planet.”
A private launch event for the ‘We’re Wearin’ the World™’ campaign took place on January 28, 2016, at the Throckmorton Theatre in Mill Valley, California. We invite you to participate via Facebook and Twitter @Dhanatribe using #DhanaWorld2016. Share your thoughts with us!